"NEF & CO was born out of a passion for high-quality lifestyle and beauty solutions that truly make a difference. We wanted to create a brand that goes beyond trends—one that delivers lasting results and elevates self-care into something truly special. Every product is a reflection of our dedication to excellence, ensuring that you feel confident, radiant,
and empowered every day. Thank you for being part of this journey."
Sabir ali Virk
We promise premium, high-quality skincare, cosmetics, and
haircare solutions designed to empower and transform. With
a blend of innovation and luxury, we deliver results-driven
products that enhance beauty and
confidence at every step.